96.9 Rouge

96.9 Rouge Saguenay (CFIX-FM) is a French-language music radio station broadcasting on 96.9 FM in the Saguenay region of Quebec. Owned by Bell Media and part of the Rouge FM network, it was licensed in 1986 and went on the air on July 31, 1987. The station offers an Adult Contemporary (AC) format, broadcasting popular hits in French and English. The main audience is adult listeners who appreciate both contemporary and classic hits that create an atmosphere of lightness and positivity. In addition to music, the radio offers morning shows, show business news, contests and entertainment programs. The station actively interacts with the audience through promotions and supports local cultural events.