Oldies 100.9 — CIYM-FM

CIYM-FM (Oldies 100.9) is a community radio station in Brighton, Ontario. Launched by My Broadcasting Corporation in 2009, the station serves Brighton and the Belleville-Quinte West region. It broadcasts at 100.9 MHz with a 650-watt transmitter and runs a 128 kbps digital stream for online listeners.

The schedule centers on the "Oldies Morning Show" with Tommy West. The station uses the slogan "We are your local friend," focusing on a casual, conversational tone. On-air content covers regional updates, municipal politics, and occasional interviews with provincial officials, including Ontario Premier Doug Ford.

The playlist features mainstream pop and rock hits from the 1970s, 1980s, and 1990s. Heavy rotation artists include Queen, Tina Turner, and Billy Joel. As a licensed Canadian broadcaster, the station meets regulatory Canadian Content (CanCon) quotas by including tracks from artists like Bryan Adams, Kim Mitchell, and Triumph.

Numeris ratings show a daily audience of 10,000 to 15,000 listeners in its regional market, with peak tuning during morning and afternoon drive times. CIYM-FM serves as a local information hub, broadcasting school closures, weather advisories, and charity events like the regional United Way campaigns. Its main local competitor is CJBQ, an AM station broadcasting country and talk formats.

I streamed the station for four hours on a weekday afternoon. The music playlist delivers exactly what it promises—safe, upbeat nostalgia from the 70s and 80s, without any rare tracks or deep cuts. The main downside is the aggressive commercial repetition. Hearing the exact same local car dealership and plumbing ads every twenty minutes makes the tight rotation tiresome if you listen for more than an hour. However, the frequent, practical local news and weather updates explain why area residents keep this station on in the background.