100.9 WOW FM — CIYM-FM

Brighton, (ON)

54 10

Format: Classic Hits

Language: English

Playlist today

7:32 It's My Life - Bon Jovi
7:28 Blue Monday - New Order
7:25 Lovefool - The Cardigans
7:22 Karma Chameleon - Culture Club
7:17 Cars - Gary Numan

Top Songs

1 Everybody Wants To Rule The World - Tears For Fears
2 The Beat Goes On/switchin To Glide - The Kings
3 Pop Goes The World - Men Without Hats
4 How Long - Blue Rodeo
5 Don't Shed A Tear - Paul Carrac

About

If you are looking for a radio station that instantly boosts your mood and transports you through the best decades of late 20th-century pop culture and the early 2000s, look no further than the newly rebranded 100.9 WOW FM.

Broadcasting on 100.9 FM out of Brighton, Ontario, this Canadian commercial station (call sign CIYM-FM) reliably covers Northumberland County and the entire Bay of Quinte region—from Cobourg through Trenton and Belleville.

Station Evolution & The 2026 Rebrand

The station originally launched in 2009 under the name 100.9 myFM as an Adult Contemporary outlet. In 2016, owner My Broadcasting Corporation (MBC) pivoted to Oldies 100.9, capturing local ears with mid-century throwbacks.

        On July 27, 2026, MBC unveiled a major network refresh, launching 100.9 WOW FM with an expanded Classic Hits format, moving past strictly traditional oldies to bridge iconic hits from the '70s, '80s, '90s, and early 2000s.
    

What's on the Playlist?

The music scheduling on 100.9 WOW FM is built around genre variety rather than rigid format boundaries:

• Europop, Pop & Dance ('90s & 2000s): High-energy tracks from Spice Girls, Haddaway, Ace of Base, Technotronic, Crystal Waters, Snap!, No Doubt, and Christina Aguilera.
• Classic Rock & New Wave: Driving anthems from AC/DC, Guns N' Roses, Queen, The Cure, Depeche Mode, New Order, and Duran Duran.
• Canadian Content (CanCon): Strong local support featuring legends like The Tragically Hip, Bryan Adams, Glass Tiger, Rush, Nelly Furtado, Avril Lavigne, Loverboy, Amanda Marshall, and Kim Mitchell.
• Funk, Soul & Disco: Feel-good rhythms from Earth, Wind & Fire, Kool & The Gang, Bee Gees, and Lionel Richie.

Regional Dial Comparison

Station	Format & Regional Differentiation
95.5 Hits FM (CJOJ-FM, Belleville)	Focuses heavily on current Top 40 and Hot AC charts. WOW FM stands out by offering a deeper, nostalgic library filled with time-tested decade hits.
Rock 107 (CJTN-FM, Belleville)	Dedicated strictly to hard rock and classic rock. Post-rebrand, WOW FM offers a softer, family-friendly blend mixing rock classics with pop, disco, and dance.
93.3 myFM (CKSG-FM, Cobourg)	Sister station under MBC focused on mellow Adult Contemporary and localized Cobourg municipal news. WOW FM delivers a much higher-tempo, upbeat music drive.

Station Pros & Cons

✓ The Good

Unpredictable Playlist: Genre transitions within the hour keep listeners engaged without feeling repetitive.
Balanced CanCon: Seamless integration of Canadian rock and pop legends alongside global chart-toppers.
Feel-Good Energy: Positive programming philosophy with no overly heavy or aggressive music.
Local Community Link: Essential local news, weather, and community coverage for Northumberland County.

✕ The Not-So-Good

Sharp Genre Shifts: Listeners who prefer a single strict genre might find rapid jumps from AC/DC to Spice Girls or Haddaway a bit jarring.
Fewer '60s Track Inclusion: Compared to the Oldies 100.9 era, '60s tracks are reduced as focus pivots primarily to the '80s, '90s, and 2000s.

Listening Test & First Impressions

After listening to 100.9 WOW FM over a few days following the rebrand, you quickly realize you don't feel the urge to change the stream. The overall vibe is excitement and curiosity: "What are they going to drop next?" Hearing Neil Young's "Rockin' in the Free World" followed a couple of tracks later by Haddaway's "What Is Love" and Avril Lavigne's "Complicated" creates a genuinely fun musical time-warp. It sounds warm, dynamic, and unpretentious—an ideal soundtrack for daily commutes, shop floors, or weekend relaxing.