Viva 105.3

Viva 105.3 Drummondville (CHRD-FM) is a French-language station serving listeners in Drummondville, Quebec, on the 105.3 FM frequency. It began broadcasting on December 23, 1954, originally transmitting at 1340 AM. From 2001 to 2013, the station changed hands multiple times, becoming part of the Astral Radio Group and later Bell Media. During this period, it adopted the Rouge FM branding, featuring an adult contemporary music format. In early 2024, Bell Media confirmed the station’s sale to Arsenal Media. On April 22, 2025, the station re-emerged under the new name Viva 105.3 Drummondville, aligning with the broader Viva network.

Now under fresh leadership, Viva 105.3 blends tradition with innovation, offering vibrant programming that resonates with modern French-speaking audiences.