104.9 The Wave

104.9 The Wave (CKBC-FM) is a radio station based in Bathurst, New Brunswick, Canada. Since its launch on April 18, 1955, the station has continually evolved, keeping pace with changes in technology and audience preferences. Over the decades, CKBC went through multiple ownership changes—acquired by Astral Media in 2002 and later by Bell Media in 2013. In 2021, the station temporarily switched to an adult-focused "Bounce" format. However, following Bell Media’s sale of 45 stations in early 2024, CKBC was rebranded as 104.9 The Wave on April 8, 2025. The station now features classic hits from the '70s and '80s, with retro shows like American Top 40 with Casey Kasem airing every weekend.

104.9 The Wave stands as a testament to radio’s ability to reinvent itself, offering nostalgic content that continues to engage and entertain a loyal audience.