890 The Ranch

890 The Ranch (CJDC AM) is an AM radio station based in Dawson Creek, British Columbia, broadcasting at 890 AM. It first went on air on December 15, 1947, at 1350 AM before shifting to its current frequency in 1986. Between 1997 and 2013, the station changed hands several times, with ownership including Okanagan Skeena Broadcasters, Telemedia, Standard Radio, Astral Media, and eventually Bell Media. On May 28, 2019, it was rebranded as Pure Country 890. After Vista Radio acquired the station in April 2025, it relaunched as 890 The Ranch, continuing to deliver a country music format with a mix of timeless hits and contemporary tracks.

Now operating under Vista Radio, radio station blends tradition and modern flair, offering a vibrant mix of country music that honors its roots while staying current with today's hits.