97.1 GO FM

97.1 GO FM (CJMG-FM) is a radio station based in Penticton, British Columbia, broadcasting at 97.1 FM. Originally launched in 1965 as CKOK-FM, it adopted its current call letters in 1989. Between 1999 and 2013, the station changed hands multiple times, passing through the ownership of Telemedia, Standard Radio, Astral Media, and later Bell Media. On December 27, 2020, it shifted from a CHR/Top 40 format to adult contemporary under the brand "Move 97.1". Following Bell Media’s restructuring, the station was acquired by Vista Radio and relaunched on April 14, 2025, as "97.1 GO FM", now playing adult contemporary hits from the '80s, '90s, and 2000s.

With a fresh identity and a nostalgic playlist, 97.1 GO FM continues to evolve while delivering timeless favorites to its listeners.